Guests including Katie Piper, Lucy Mecklenburgh and boyfriend Ryan Thomas, joined the retailer – which this year beat the likes of Waitrose and Marks and Spencer to be named Own Brand Spirits Retailer of the Year at the ‘spirits Oscars’, the IWSC awards – as it unveiled its three storey ‘gingdom’ of dreams, complete with a Pink Gin Liqueur Lounge, Botanical Garden, and Spirits in the Sky Bar.
Fans can’t get enough of Lidl’s gin with the retailer seeing a massive 40% rise in gin sales this year.
This is set to jump even higher in the lead up to Christmas – last year over 400 bottles per hour of its Gin Liqueurs were sold during the festive period, equating to 7 bottles per minute.
Paul McQuade, Head of Spirits Buying at Lidl UK, commented, “The nation’s love of gin shows no signs of slowing down, so we’ve decided to listen to the fantastic response from our customers and take our innovative own-label Hortus premium Gin range on the road and invite everyone to come try our superb range of Gins.”
The Lidl House of Hortus is the first pop-up gin club from a UK retailer to undertake a nationwide tour, and features a sensory Botanical Garden, a Pink Gin Liqueur Lounge and a Spirits in the Sky bar
