TV presenter and former pop star Frankie Bridge has transported us back in time with a series of stunning recreations inspired by some of the most memorable 90s fashion moments.
The new campaign sees The Saturday’s sensation breathe new life into Geri Halliwell’s unforgettable Union Jack dress, Mariah Carey’s timeless “All I Want For Christmas Is You” Santa catsuit outfit, Liz Hurley’s daring safety pin dress and Cher Horowitz’s classic tartan suit from the beloved 1995 film, Clueless.
Frankie Bridge embarked on the creative challenge to commemorate the return of two legendary 90s fragrances: Impulse O2 and Air.
These nostalgic recreations, meticulously crafted by a team of expert stylists and wigmakers come on the heels of a new study of 2,000 Brits, conducted by Impulse. It reveals that 43% of the nation feel nostalgia for the 90s, and two-thirds (67%) of those born after the decade wish they were able to have experienced it.
A third of those surveyed (32%) consider the 90s the single most iconic decade when it comes to popular culture, fashion and beauty.
The new research also reveals the most iconic celebrity and pop culture looks of the 90s, which inspired the four looks recreated by Frankie, as well as David Beckham’s headline grabbing sarong, ‘The Rachel’ hair do that had women running to the salon. and Madonna’s famous cone bra.
The top 15 most iconic looks of the 90s as voted for by Brits are revealed as:
Geri Halliwell’s Union Jack dress at the 1997 Brit Awards (37%)
Princess Diana’s ‘revenge’ dress in 1994 (35%)
‘The Rachel’ hair do from Friends in 1995 (30%)
Britney Spears’ Hit Me Baby schoolgirl outfit in 1999 (28%)
Madonna in the cone bra at the 1990 Blonde Ambition tour (27%)
Liz Hurley’s safety pin dress at the 1994 Four Weddings and a Funeral premier (22%)
Mariah Carey’s All I Want For Christmas Is You Santa dress in 1994 (14%)
Will Smith’s colourful clothes as the Fresh Prince of Bel Air in 1990 (13%)
Julia Roberts in the Pretty Woman cut-out dress in 1990 (1990)
MC Hammer’s pants in the 1990’s U Can’t Touch This music video (12%)
David Beckham’s sarong in 1998 (11%)
Cher Horowitz plaid suit in 1995’s Clueless (9%)
The Backstreet Boys’ all white outfits in the 1999 ‘I Want It That Way’ music video (9%)
David & Victoria Beckham in their matching purple suits at their 1999 wedding (7%)
Carrie Bradshaw in the Sex and the City pink tutu in 1998 (6%)
The Saturday’s & S Club Juniors singer, Frankie Bridge, said: “Before I joined a pop group, I used to love dressing up and performing as my favourite icons for my friends and family. I’ve loved recreating some of my favourite pop culture memories. Impulse was always in my bag growing up and it instantly transports me back in time to the 90s.”
According to the research, body sprays (33%), shimmer eyeshadow (21%) and crimped hair (22%) topped the list of the hair and beauty trends the nation is embracing in 2023.
And a staggering 21% of those who have tried a 90s trend have even experimented with one of the decade’s most controversial looks – super-skinny eyebrows – and one in ten (11%) have donned frosted tips this year, made popular by boyband NSYNC.
The decade’s ‘Girl Power’ movement is still impacting fashion choices with platform shoes, double denim and mini-skirts named the most era-defining looks.
The study also found people would rather travel back in time, than into the future (47% compared to 23% respectively).
And more than four in 10 (42%) think the 90s are really having a resurgence in terms of pop culture, fashion, and beauty, according to the study by Impulse O2 and Air.
Bartholomew Krysiak, Impulse Brand Director, said: “We have recreated some of the most famous 90s looks to celebrate the revival and return of a renowned 90s product, Impulse O2 and Air. Beloved by 90s teens, who begged us to bring back the two scents, we are transporting people back in time to relive some of their best memories.”
Impulse answered the call of over 2,000 women who signed a petition to bring back their favourite scents of the 90s, O2 and Air, so they could be transported back to their happiest times of the decade.
Impulse O2 and Air are back on the shelves of major retailers now for only RRP £1.00
