by Dan Bryans
Tis the weekend once again where London is colourful and filled with love and peace – it’s London Pride weekend and retail giant Tesco have pledged their support!
Tesco will be ‘Bursting with Pride’ this weekend as it supports London Pride with stores across London joining in the annual LGBT festival.
Tesco’s Regent Street Metro kicked off celebrations this week with exclusive pre-Pride events, including performances from the London Gay Men’s Chorus, pop-up bar serving rainbow inspired cocktails and a “Ride for Pride” bicycle powered smoothie-maker.
Thirteen Tesco stores along the parade route will also add a splash of colour to the iconic Tesco chevrons with the rainbow colours of Pride to show their support. Regent Street Metro will also have Pride themed window vinyl’s, rainbow coloured flooring and shelving and even display the Pride colours at the checkouts.
