Leading lifestyle and fashion label adidas Originals has infused their world-renowned athletic edge into the new timepiece collection for SS23. The collection perfectly expresses the youthful and unconventional side of adidas Originals featuring brand-new analogue, chronograph, and digital watches each inspired by street culture and the mixing of technology in watch design.
Re-interpreting adidas’s rich athletic history using new materials and reimagined silhouettes, this collection consists of the Expression One and the City Tech Two. The City Tech Two combines modernity with functionality, featuring a count-down timer, a stopwatch, world time, and a shock-resistant resin case perfect for the adventurer. The Expression One possesses an impactful, pared back design with a strong personality, perfect for the wearer who wants to make this timepiece their own.
The SS23 collections aligns with the adidas Originals Time for Me campaign which celebrates self-expression and individuality – the core values of the brand DNA. More than just an accessory, the collection is designed for the young creator at heart, looking to capture their own self-expression and celebrate being present in the moment.
Available from adidas.co.uk and Watchshop.com, £109-£129.
