Dune London is pleased to announce the opening of its newly-relocated store inside Lakeside Shopping Centre, Essex.
The new store boasts a 1,597 sqft sales floor and is fitted with Dune London’s new premium concept, designed in-house by the brand’s store development team.
The new store concept brings together a neutral colour palette of gold, stone and warm cream tones to enhance Dune London’s women’s and men’s premium footwear and accessories collections.
Textured and tonal hessian-coloured wall coverings combined with bold, spacious seating areas work to accentuate the elevated store design and create an engaging experience for customers.
The bespoke concept environment visually implements Dune London’s brand codes; their signature DD logo monogram serving as the perfect backdrop to showcase their premium collections.
Dune London’s relocation will help increase its overall visibility in the shopping centre, with the storefront showcasing a striking new window tower with integrated media screen.
The first 15 customers to make a purchase when shopping in store on opening Friday and Saturday will receive an exclusive gift from the brand.
The Dune Group’s CEO Nigel Darwin said;
“We are excited to open this new larger Dune London store in Lakeside showcasing our very latest store concept giving our customers the best environment to experience our fantastic ranges of shoes and bags. Lakeside is a vibrant shopping destination, and we can’t wait to welcome long-term and new customers into our Dune London store!”
Howard Oldstein, Centre Director at Lakeside Shopping Centre commented:
“We’re thrilled to see Dune London move into their new, larger unit at Lakeside. This move, coupled with their decision to showcase their new retail concept to UK shoppers with us for the first time, highlights the brand’s success within the centre. We’re excited for our visitors to enjoy everything Dune London has to offer.”
The new store adds to Dune London’s expanding store footprint in the UK, totalling 52 standalone stores and 8 concessions. Globally, Dune London’s store locations include 5 Dutch concessions, 2 Swiss standalone stores, 19 USA Dillard’s locations and 142 franchise sites across 18 international markets – including the Middle East, India and Australia.
