For over 35 years, Stagecoach Performing Arts has steadfastly pursued its mission to instil Creative Courage for Life in children both in the UK and around the world. To stay relevant and competitive for prospective students and franchisees, the brand has launched a bold new campaign that clearly and compellingly reinforces this mission.
“We’re thrilled to officially unveil our new campaign to the Stagecoach network and our wider family,” said Dijana Radisevic, Head of Marketing at Stagecoach. “It resonates deeply with our brand, and I’m incredibly proud of the effort that’s gone into it. This project has been a highlight of my career and, after months of hard work, I’m excited to finally see the positive impact it will make.
“Our goal was to create powerful, unique and inspiring imagery that stands out and sparks curiosity. We wanted this campaign to be more than just a recruitment tool; we wanted it to truly represent the beating heart of our brand values. By collaborating closely with our global team of franchisees and incorporating feedback from our regular franchisee sentiment surveys, we’ve achieved a vibrant new look for Creative Courage for Life.”
At Stagecoach, the belief is that the Creative Courage for Life fostered in children should extend beyond the classroom, providing them with confidence that supports them at home, in school and throughout their lives. This ‘radiating’ presence is something the team wanted clearly reflected in the marketing materials for their new campaign.
“Parents want their children to grow up as confident, well-rounded individuals who can achieve their dreams,” explained Dijana. “But they also need support in teaching their children the essential life skills needed for success, especially as schools increasingly move away from the arts.
