Legendary actor and singer David Hasselhoff – AKA ‘The Hoff’ – has joined the world’s leading video game studios in supporting not-for-profit PlanetPlay’s ever-growing Make Green Tuesday Moves (MGTM) initiative – which enables players to make a real-world impact in the fight against climate change.
Starting today, Tuesday July 2nd 2024, each participating game is launching specially created green items featuring The Hoff, which will be exclusive to the MGTM movement and remain live until the next monthly activation begins.
Proceeds from the sale of The Hoff’s content – which can comprise new and/or upcycled DLC goods such as characters, skins and items – will be invested into fully certified sustainability projects by PlanetPlay’s eco-donate platform.
Watch these exclusive video messages from The Hoff, explaining how MGTM works and why he’s backing the initiative: Video #1 | Video #2 | Video #3
The Hoff, star of global smash hit TV series’ Knight Rider and Baywatch, is proud to be MGTM’s first ‘Star of the Month’ from the world of entertainment, supported by a huge social media campaign, helping to inspire gamers all around the world to ‘Make Green Tuesday Moves’.
Among the games featuring The Hoff’s green DLC as part of July’s MGTM are Avakin Life (Lockwood Publishing), Bowling Club(Boombit), Car Driving School (Boombit), Cook & Merge (Supersolid), Crazy Defence Heroes (Animoca Brands), Darts Club (Boombit), Dawn Of Ages (Boombit), Fishing Clash (Ten Square Games), Hunt Royale (Boombit), Nitro Nation (CM Games), Peridot (Niantic), Piper Pets Cafe (Tripledot), Solitaire (Tripledot), Subway Surfers (SYBO), The Great Ocean (Actrio), Tile Dynasty (Tripledot), Top Drives (Hutch), Train Station 2 (Pixel Federation), Triple Title (Tripledot) and Wooduku (Tripledot).
For a full list of MGTM games & partners click here.
Google is also supporting the innovative MGTM movement with a dedicated page on the GooglePlay app store, featuring an overview of the mission, a showcase of The Hoff’s videos, and all participating games from July 2nd-15th across all English-speaking territories.
These games collectively have over 36 million daily players1, with games that have been played over 4 billion times2, estimated at 400m monthly active users.
All gamers need to do to get involved in MGTM is harness their #PassiveActivism, by continuing to play the games they love to contribute to amazing sustainability causes – all supported by The Hoff!
These sustainability causes include the Hongera Project, which helps families in Kenya improve their living conditions by manufacturing and distributing clean cookstoves and the WAI Wanaka water conservation project in New Zealand.
PlanetPlay is a not-for-profit digital platform that allows players around the world to contribute to climate action through in-game purchases and gameplay with affiliated game studios. The PlanetPlay online Marketplace, meanwhile, offers green game bundles at great value that also help to fund sustainability causes.
In the coming months, PlanetPlay will unveil more exciting MGTM partnerships with game makers and stars from the world of entertainment.
