Today, AJ Odudu dazzled at London’s Battersea Power Station to officially launch Diet Coke’s new campaign – Diet Coke Break, By You.
The glamorous star took the opportunity to indulge in a Diet Coke break personalised to her, stepping into the pop-up in the middle of London, – at a multi-city consumer experience designed to give fans their ultimate Diet Coke break.
The experience incorporates a glamorous serving area (to enjoy an ice-cold DC) alongside a customised classic Airstream, fully furnished inside to offer the chance to enjoy an indulgent moment in the middle of a busy day.
Visitors to the experience can enjoy an ice-cold Diet Coke in the garden area, take away their very own personalised Diet Coke can, or even receive a bespoke Diet Coke manicure.Diet Coke Break, By You has launched to celebrate the introduction over 150 names on cans and bottles in stores up and down the country, ready to grab to really elevate Diet Coke breaks.
The Diet Coke personalised cans and bottles will be available until September, giving every DC-loving Tom, Dean and Sally (and many more!) the chance to grab one.
If you aren’t able to find your name, there’s still a chance to get your hands on a personalised can. Just buy a promotional can of Diet Coke, scan the QR code, download the Coca-Cola app, and enter to win. Plus, you’ll be automatically entered into weekly draws for epic prizes like hotel stays, spa days, and shopping sprees worth up to £5,000! Now that’s a serious Diet Coke break upgrade.
Eagle-eye Tesco shoppers will also have the opportunity to get a personalised can in store. From July 23rd –September 7th 100 pop-up stations in stores across the country, will offer fans the chance to get their name on a can, for free, with the purchase of a multipack of Diet Coke.
Presenter and Broadcaster, AJ Odudu commented: “I love a Diet Coke break. Whether I’m on set, at home or on the move with a DC in hand, those little moments to myself really make my day. And what better way to make your Diet Coke break your own, than with your name on a can? Fabulous darlings!”
Louise Maugest, Senior Marketing Director at The Coca-Cola Company, said: “Diet Coke has always been passionate about putting its unwaveringly loyal fans at the heart of everything it does, and with AJ’s help, we’re so excited to be launching the Diet Coke Break, By You airstream experience. We can’t wait to see DC- fans around the country find their own name and enjoy the ultimate Diet Coke break, their way.”
The Diet Coke Break, By You airstream will be appearing at the following locations between 11am and 8pm – nail appointments (subject to availability) are bookable via the Coca-Cola app.
• July 26th & 27th: Malaysia Square, Battersea Power Station, London
• August 3rd & 4th: The Trafford Centre, Manchester
