JD Williams unveils a stunning new fashion collaboration with television personalities Gok Wan, Judi Love, and Helen Skelton, aimed at challenging misconceptions surrounding midlife women and celebrating their relevance, roles, and individuality.
This exciting collection introduces two distinct edits curated by fashion expert Gok, tailored specifically for Judi and Helen based on their unique styles, body shapes, and personalities. Following insightful consultations with the two women, Gok has meticulously selected outfits designed to give confidence and cater to their diverse daily activities.
The edits aspire to redefine midlife fashion, emphasising this stage of a woman’s life as a period of exploration rather than settlement. The collection serves as a tribute to authenticity, shattering stereotypes, and empowering women to rewrite the rules of midlife living. JD Williams encourages women to step out of their comfort zones and infuse their style with the distinct traits of their personalities.
Gok Wan comments: “Whether you are picking the kids up from school or having dinner with friends, it’s really important that you are feeling strong, powerful and aligned with your image narrative. By looking at the new JD Williams collection, you can see how some key pieces can really make a huge difference. When you’re in your midlife, you know how you feel, you know your body, and you’ve settled into the skin that you are in.”
JUDI LOVE’S EDIT
Renowned stand-up comedian and Loose Women presenter, Judi Love, embodies vibrant fashion choices that reflect her colourful personality. Judi comments “I believe that style and colour know no age limit and I see midlife as a time for self-prioritisation. My body has done great things throughout my life, and this is the moment when I prioritise giving back to myself rather than others. I am a confident woman and I love my curves, so I enjoy accentuating my silhouette and expressing my personality through bold colour choices and sinuous fits.”
Whether commanding the stage or gracing the television screen, Judi opts for outfits that exude power and control, such as the Joanna Hope MAGISCULPT Ruched Front Jersey Dress.
Judi’s embrace of her body extends to her appreciation for shapewear, which she selects based on the occasion. For her everyday activities, she relies on the MAGISCULPT Firm Control High Waisted Briefs, while for special occasions, she favours the MAGISCULPT Firm Control Ella Lace Black Body Shaper to feel both comfortable and confident.
