This Ramadan, Uber will again be hosting special Iftar dinners across the UK for drivers and couriers. ‘Sundown Spots’ consists of pop-up restaurants offering complimentary Iftar meals after sunset, aiming to express gratitude to the hardworking delivery couriers and Uber drivers working throughout Ramadan. The first ‘Sundown Spot’ will open its doors in London on 28 March at the Halal restaurant Turkuoise, followed by takeovers in Birmingham, Leeds, Liverpool, and Manchester. Each location will prepare bespoke menus for diners along with having a designated area for prayer ahead of iftar.
Following on from the success of last year’s ‘Iftar Incoming’ campaign, ‘Open for Suhoor’ will go live on Monday 11 March; the campaign highlights the thousands of restaurants on the app that are extending their hours for Suhoor, which is the pre-dawn meal eaten before the daily fast begins.
As part of the initiative, Uber Eats will add Suhoor badges to late-night restaurants in the app and light up the night with neon signs on billboards in selected cities. Plus, they’ll launch The post-Iftar food truck; a mobile food offering giving away free sweet treats this Ramadan.
Traditionally enjoyed late at night and in the early hours of the morning, those looking for a Suhoor bite via food delivery may find it a challenge due to limited options, but this year Uber Eats is looking to make it a little easier. The campaign seeks to provide recognition of their restaurants’ dedication to serving those observing Ramadan this year.
In 2023, Uber Eats saw over 2,400 UK restaurants extend their opening times on the app to cater to those observing Ramadan. Additionally, 288 dessert restaurants across the UK extended their hours of operation during the holy month.
Matthew Price, General Manager UK, Ireland, and Northern Europe at Uber Eats said: “The Open For Suhoor campaign is an excellent demonstration of how Uber Eats is supporting not only our customers observing Ramadan but also our outstanding restaurant partners across the UK who are extending their opening hours during this holy month. We’re also delighted to reintroduce our Sundown Spots iftar dinners to express our appreciation to our incredible drivers who continue to work with Uber whilst fasting. We are also offering a to-go option for couriers who wish to keep delivering on Uber Eats during this time.”
Uber Eats will also be creating a one-of-a-kind neon food truck, which will be deployed across multiple cities throughout Ramadan surprising unsuspecting members of the public with a free post-iftar scoop of goodness. Adorned with neon lights the eye-catching vehicle will be trackable on mobile phones, meaning no loud jingles will disrupt residents during the evenings providing free treats.
