JD Williams unveils a stunning new fashion collaboration with television personalities Gok Wan, Judi Love, and Helen Skelton, aimed at challenging misconceptions surrounding midlife women and celebrating their relevance, roles, and individuality.
This exciting collection introduces two distinct edits curated by fashion expert Gok, tailored specifically for Judi and Helen based on their unique styles, body shapes, and personalities. Following insightful consultations with the two women, Gok has meticulously selected outfits designed to give confidence and cater to their diverse daily activities.
The edits aspire to redefine midlife fashion, emphasising this stage of a woman’s life as a period of exploration rather than settlement. The collection serves as a tribute to authenticity, shattering stereotypes, and empowering women to rewrite the rules of midlife living. JD Williams encourages women to step out of their comfort zones and infuse their style with the distinct traits of their personalities.
JUDI LOVE’S EDIT
Renowned stand-up comedian and Loose Women presenter, Judi Love, embodies vibrant fashion choices that reflect her colourful personality.
Whether commanding the stage or gracing the television screen, Judi opts for outfits that exude power and control, such as the Blurred Stripe Wrap Shirt Dress for performances and the Soft Touch Wrap Dress for TV appearances.
Judi’s embrace of her body extends to her appreciation for shapewear, which she selects based on the occasion. For her everyday activities, she relies on the MAGISCULPT Firm Control High Waisted Briefs, while for special occasions, she favours the MAGISCULPT Firm Control Ella Lace Black Body Shaper to feel both comfortable and confident.
Actress and Countryfile presenter, Helen Skelton, embodies a love for the outdoors and the unpredictability of nature and this is perfectly reflected in her style.
Among Gok’s top picks for Helen is the Collarless Boucle Blazer, a versatile piece that transitions from casual denim and a T-shirt to a pussy-bow blouse and pencil skirt ensemble. Confident in her body, Helen selects outfits that enhance her silhouette, with standout pieces from her JD Williams edit including the Sosandar Denim Belted Culotte Jumpsuit, chosen for its versatility and flattering silhouette.
