With the average cost of a Guinness in London a pricey £5.31 and a pint at the racecourse costing a whopping £7.50, premium UK bookmaker Fitzdares are offering a pint of the black stuff for just £3.30 during the Cheltenham Festival – the same time as the infamous Cheltenham Gold Cup begins on 15th March.
In 2023, Fitzdares launched the world’s most expensive pint of Guinness – the perfect blend between sparkling wine and Guinness – in response to the rising controversy of the cost of a Guinness at the Cheltenham Festival, at which 300,000 pints are drunk on average.
But, as the nation braces for harder times, Fitzdares are flipping the script and offering an unbelievable cut-price pint deal for all race fans thirsty for a pint of the black stuff – described by Fitzdares as the ‘Best Price Guaranteed pint’, or BPG Pint.
Priced at just £3.30, any customer can pop into one of two Fitzdares Club locations – Mayfair and Naunton – and claim what Fitzdares expect is now one of the cheapest pints in the country.
With one location in the heart of Mayfair and a second placed on-site at trainer Ben Pauling’s yard in the Cotswolds, The Fitzdares Club is the finest spot for great sport, food and drink to enjoy this year’s Cheltenham Festival in style.
Will Woodhams, Fitzdares CEO, said: “With the price of Guinness always a talking point at Cheltenham, this year we’re not only going best price on many of our races, but best price with our Guinness too.”
“Twelve months ago, we launched the world’s most expensive Guinness for £20 in jovial response to the rising cost of a pint of the black stuff, but we’ve decided now is the time to offer one of the cheapest pints in the country. They will be available in two of the finest locations for racing fans to watch the Festival, so get them while you can!”
“The betting term BPG has taken on a new meaning. Not only are Fitzdares offering Best Price Guaranteed on all races throughout the Cheltenham Festival, we are also offering the Best Priced Guinness you can get.”
