Much-loved TV presenter and DIY lover Stacey Solomon is preparing to paint the town pink as part of her latest role as the Dulux Colour of the Year 2024 Ambassador. Throughout the year, Stacey will be showcasing how 2024’s most fashionable colour can be used to create a sense of belonging and comfort in our living spaces.
Already sharing interiors inspiration from her home, Pickle Cottage, to her 5.8 million adoring followers on Instagram, Stacey’s role as Dulux Colour of the Year 2024 Ambassador is a natural extension of her passion for spreading joy through interiors. This year’s Dulux Colour of the Year 2024, Sweet Embrace™ is described as a delicate, welcoming pale pink that brings softness and stability to the home.
As part of the collaboration, Stacey will be showing DIY beginners and lovers alike how to change how it feels to come home using Sweet Embrace™. The colour launched alongside three accompanying palettes – Warm, Calm and Uplifting – each carefully curated by Dulux colour experts to give people confidence in choosing colour combinations when transforming their rooms into unique, personal spaces.
“Paint is such a powerful tool in creating a home with a whole new atmosphere,” Stacey says. “As soon as you start putting paint on the wall and seeing your space transform, it can change so much about how you use and feel about where you live. Sweet Embrace™ is such a gorgeous colour. It’s a shade of pink, which for some can ring alarm bells but it’s actually more of a soft neutral. For people who want to get more experimental with colour in their home, it’s a great starting point because you can brighten it up or tone it down by using complementary colours. I’m excited to be partnering with Dulux because it means we can help show people that DIY and decorating is easier than they think!”
Marianne Shillingford, Creative Director at Dulux, explains her excitement to be working with Stacey: “We’re thrilled to be teaming up with Stacey and for her to help us spread the love for Sweet Embrace™ far and wide. Stacey’s enthusiasm for DIY and towards Dulux has really shone through since we have immersed her into the world of the Colour of the Year 2024 – the process behind choosing it, how to use it to and its ability to positively impact the way you feel in your home.
“It has been fantastic to witness Stacey’s creativity and passion for creating comforting interiors – both to the millions through her social channels, and in our one-on-one conversations. These qualities make her the perfect person to champion a colour that can really help you feel at home in your own space again.”
