Introducing a new artform that breaks the mould, BOMBAY SAPPHIRE has teamed up with London’s Blue Bar at The Berkeley, Ester, The Bar Below at Hide, and Sager + Wilde Paradise Row, Manchester’s Exhibition and Edinburgh’s Hey Palu to create gin-infused artistic jelly cube and cocktail pairings as part of the BOMBAY SAPPHIRE ‘Saw This Made This’ campaign.
Each of the six, unique ‘Saw This Made This’ art bite designs have taken creative inspiration from the bar’s local area – including the likes of the iconic flower stalls on East London’s Columbia Road and the striking beauty of the National Monument of Edinburgh. Head bartenders from each venue have crafted a bespoke cocktail, a work of art in its own right, to perfectly complement the art bite pairing. The experience invites gin lovers to enjoy bitesize art that’s good enough to eat, served up in an eye-catching jelly medium, paired with a creative cocktail serve.
Tapping into the cultural trend and desire for nostalgia with a contemporary twist, jelly is being reimagined and is finding favour among a growing, discerning audience.
Globally, individual artists and creative brands have sculpted and suspended objects in jelly, with new and playful takes on all things jelly being widely celebrated on social media; #jello has an impressive 1.6 billion views on TikTok. BOMBAY SAPPHIRE is shining a light on this growing trend across the UK, inviting guests to be creatively inspired by the ‘Saw This Made This – Art Bites’ duo; a cocktail served alongside a bespoke jelly design.
The Art Bites experience is the latest activity from BOMBAY SAPPHIRE, launched as part of the ‘Saw This Made This’ global campaign, where the brand continues to celebrate creativity in all forms, and aims to show people that creative inspiration exists all around them. This follows on from a summer of artist takeovers at two London bars, Sketch and Silverleaf.
Oskar Kinberg from The Bar Below at Hide, London, comments “We’re thrilled to partner with BOMBAY SAPPHIRE on such a strikingly creative project. We love being able serve guests something a little bit different – the cocktail and art bite pairings are guaranteed to spark attention and be a unique experience for those seeking some inspiration this winter. Our guests will be offered a ‘The Other Side’ cocktail served alongside a jelly art bite, both of which have taken inspiration from the passing of seasons in the Royal Parks that surround us here at The Bar Below at Hide”.
Natasha Curtin, Global Vice President of BOMBAY SAPPHIRE, comments ‘The ‘Saw This Made This – Art Bites’ experience is for gin lovers across the UK, happening in partnership with some of the country’s most inspiring cocktail bars. This latest launch is part of the ‘Saw This Made This’ global campaign, which invites people to see the beauty and creativity in the world around them, and demonstrates the brand’s continued commitment to creativity, both inside the cocktail glass and beyond.’
