Why compromise on great taste when trying to save on the weekly shop? Asda’s answer: you don’t have to.
In thousands of blind taste tests1, hundreds of independent testers compared Asda products to their M&S equivalents. The results revealed that hundreds of Asda’s products were voted ‘as tasty’ or ‘tastier than M&S,’ but at a fraction of the price.
This isn’t just food, it’s M&S taste, at an Asda price – proving that great tasting products don’t necessarily need to cost more. All products in Taste Match are better value than the same items at M&S, a retailer that has a long-standing reputation for great quality food.
Asda embarked on its Taste Test journey in July, when it nominated a series of stellar products for blind taste testing against luxury retailers including Harrods, Selfridges, Fortnum & Mason, and Harvey Nichols.
Following results that showed an array of Asda products standing up against their luxury counterparts, the supermarket has continued to deliver on its commitment to great quality and taste, while reassuring on price, through the launch of its M&S Taste Match campaign.
See below for some of the standout products from the taste testing.
To learn more, visit Asda.com/TasteMatch.
Breakfast bliss
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The Extra Special Sourdough Crumpets (£1.00/6pk) go down a treat (vs M&S 6 Ultimate Crumpets Made with Sourdough, £1.50), and pair perfectly with the crispy Asda’s Butcher’s Selection Unsmoked Bacon (£2.25) (vs M&S £2.80).
Cheese o’clock
A French favourite, Asda’s Camembert (£2.00) proved as tasty as its M&S counterpart (M&S Camembert Cheese, £2.90). The smooth and buttery round pairs delightfully with an Extra Special Marmalade.
