Alex James, bassist for legendary Britpop band Blur, is launching his award-winning Blue Monday cheese exclusively in Morrisons at the tempting price of just £3.
Named after the musician’s favourite song, Blue Monday is made in partnership with Yorkshire based artisan cheese producers Shepherds Purse and celebrates the best of British. Its flavours are complex, creating a creamy soft cheese with bold cracks and streaks of blue which echo its namesake. Overall, the cheese is spicy and sweet with an underlying savouriness.
The news comes as Alex is on tour in Europe with Blur, including two massive Wembley Stadium shows on 8th and 9th July and a brand new album titled ‘The Ballad of Darren’, the band’s first in eight years, out 21st July.
The 100g hand-wrapped wedges will be available in over 200 Morrisons stores nationwide.
Alex commented on the launch: “Blue Monday is a world beating British cheese, made with love by the wonderful team at Shepherds Purse. It pairs brilliantly with sparkling wine, beer or cider. Smush it on a Frazzle for the ultimate canapé. It goes well with pears, beetroot, cobnuts and even honey and is perfect for sweet dreams at bedtime.”
For the perfect picnic basket, pair with The Best Cheesboard Cracker Selection, and The Best Bramley Apple & Pear Chutney, all available in Morrisons stores now.
