Did someone say summer?!
VK, the number one ready-to-drink cocktail for students, is partnering with fashion footwear retailer schuh, to sweeten up fans’ summers.
VK and schuh have teamed up to glow up fans summer fits; featuring over ten chances to win a year’s supply of shoes from schuh, with one participant also winning a £1,000 cash prize!
For your chance to win a year’s supply of shoes, scan the QR code on a leaflet inside your VK x schuh Mixed Pack, or head to the VK website to sign up. Entrants via the Mixed Pack leaflet are also entered to win a £1,000 cash prize.
A limited-edition summer flavour is also being released to celebrate the partnership – VK Kiwi & Pineapple. As a key emerging flavour of 2022, the team at VK predicts pineapple and tropical fruit flavours will be huge in 2023, with bright shades inspiring fun and positivity.
The new VK Kiwi & Pineapple is a must-try this summer. This sparkling mix of flavoured alcoholic juice is fruity and vibrant, balancing sweet and tangy kiwi flavour with hints of pineapple.
The VK x schuh promotional mixed pack will be available to purchase from 25th May at Tesco, ASDA, and Morrisons. The limited-edition Kiwi & Pineapple flavour will be available at select convenience stores.
Alongside the giveaway this summer, VK will be hosting a range of exclusive merch giveaways for fans on Instagram.
Charlie Leaver, Head of Brand at Global Brands said: “Following the success of last year’s summer collaboration and giveaway, which saw tens of thousands of entries to the competition, we are buzzing to announce a new summer partnership with schuh.
“We can’t wait to glow up ten fans’ wardrobes with the ultimate footwear giveaway – twelve pairs of shoes of your choice! – the perfect prize for heading out and about in style this summer.”
Kellie Lauder, Head of Marketing at schuh said: “Gen Z – and students in particular – are our heartland here at schuh, so we’re thrilled to be partnering once more with VK on their #WeAreSummer campaign, following the huge success of last year.”
Last year VK and schuh collaborated on a footwear giveaway, and released VK Ultra Violet – a limited-edition flavour that quickly sold out across the UK.
