Shaken Udder’s first TV campaign by ad agency, Quiet Storm**, premiered during Coronation Street on Monday 24th April followed by a spot in the premiere of I’m A Celebrity South Africa. It will run exclusively on ITV for four weeks. The advert is filmed in a courtroom, where a judge’s enjoyment of a Shaken Udder milkshake inspires everyone to start dancing. The TV ad, called ‘Do what makes you happy’ celebrates Shaken Udder’s feel-good spirit that nourishes people’s brighter side.
Jo Abram, Marketing Director of Shaken Udder, said: “This is Shaken Udder’s first TV advertising campaign, and it’s been a big project with a family feel. The courtroom is packed with Shaken Udder staff doubling up as extras, including Andy Howie, one of our co-founders, playing the role of a lawyer, while our other co-founder, Jodie Howie, was involved behind the camera.”
In addition to the TV advert, a digital campaign launched on 20th April and an OOH (out-of-home) advertising campaign launched on 24th April. .
To support the increase in brand awareness as a result of the 360° campaign, Shaken Udder has arranged in-store advertising in various retailers from the end of April and throughout May.
The significant media investment marks a key milestone in the brand’s history and will support Shaken Udder’s ambitious growth and distribution plans. Shaken Udder has seen incredible success since first launching and is now worth £24.3m with double digit growth of +14.3% year on year* making it the UK’s no.1 premium milkshake brand.
Shaken Udder Co-Founder, Jodie Howie, said: “We have big ambitions for the brand. Shaken Udder was founded in 2004 as a drink sold at festivals, and this campaign builds on that festival frame of mind – encouraging people to reconnect with their more liberated selves – while growing our market to reach new audiences. Our recent rebrand reflects how far Shaken Udder has come in the last 19 years. The new packaging design showcases our biggest selling point which is the incredible taste of our shakes.”
In January, Shaken Udder launched a new packaging design which dials up its exceptional taste credentials whilst celebrating its festival heritage. The brand first launched at UK festivals where founders Andy and Jodie Howie would sell fresh shakes from a stand and the banners and the crest in the new branding are a nod to where the story began.
Shaken Udder’s core range of delicious, chilled milkshakes come in five mouth-watering flavours: Chocolush, Vanillalicious, Strawberry Dream, Top Banana and Salted Caramel. They are sold in all major grocery retailers.
