The Rolling Stones announce an exciting collaboration with their lifestyle brand RS No.9 Carnaby, pioneering youth brand MTV, and Paramount Consumer Products launching exclusively on 17 February, 2023 at their Carnaby Street global flagship store.
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Celebrating the Rolling Stones and MTV’s influence on shaping popular culture, the collection features both MTV and the Rolling Stones iconic logos coupled perfectly with well known, standout slogans… “I Want My MTV!” and the legendary lyric “It’s only Rock ‘n’ Roll But I Like it” across a must have collection of apparel and a tote bag.
The renowned ‘I Want My MTV!’ slogan harks back to MTV’s launch in 1981, when an MTV music executive convinced lead vocalist of the Stones, Mick Jagger, to be featured in the brand’s launch campaign. Jagger agreed to shout into the camera “I Want My MTV!” for the commercial.
The Rolling Stones x MTV collection features two hoodies, four T-Shirts and a tote bag, prices from £25 to £65.
Rolling Stones x MTV I Want My Hoodie in Cream – £65
Rolling Stones x MTV I Want My T-Shirt in White – £35
Rolling Stones x MTV It’s Only Rock ‘n’ Roll Hoodie in Black – £65
Rolling Stones x MTV It’s Only Rock ‘N’ Roll T-Shirt in Grey – £35
Rolling Stones x MTV Text Logo T-Shirt in Cream – £35
The Rolling Stones said: “MTV has been such an important part of our journey – helping us by sharing our music to the world. We are very pleased to be able to continue to work with MTV, and bring exclusive collaborative products to our fans.”
David Boyne, Managing Director of Bravado, said: “We are thrilled to collaborate and create a collection of apparel that celebrates the band and MTV’s influence on the global music industry.”
Pam Kaufman, President and CEO of International Markets, Global Consumer Products & Experiences for Paramount, said: “We look forward to offering fans this definitional collaboration that brings together one of the greatest brands in music, MTV, with one of the greatest rock bands of all time, the Rolling Stones.”
The Collection will launch exclusively on Friday 17 February, at the global flagship store at 9 Carnaby Street, London and online at carnaby.therollingstonesshop.co.uk for worldwide shipping.
