PUMA, Skepta and stellar list of guests gathered at The Outernet to celebrate the evolution of the PUMA RS-X and the release of the brand’s new RS-X “Revolutionaries” campaign, featuring Skepta as their new, global ambassador, creative consultant and designer.
Attendees included Skepta, Giggs, Idris Elba, Mahalia, Lethal Bizzle, Ella Eyre, Julie Adenuga, Ms Banks, Chip, Sonny Hall, Kadeem Ramsay, Blakie Blakes, Flag Twins, Shaquille Aaron Keith, J2k, Araloyin Oshunremi, Jammer, Poet, Frisco, K Trap, Karla Simone Spence, James Massiah, Shone Romulus, Elliot Edusah, Moe, James Corbin, Elliot Brown, Patrick Adjaye, Craig Mitch, Goldie Quaker, Sherlina, Piers James, and Jordon Wifi.
Luminous lighting guided guests through an immersive journey into the PUMAVerse, experiencing floor-to ceiling visuals, whilst enjoying bespoke cocktails and canapés.
Guests enjoyed music from DJ Denaas, DJ Kenny All Stars, DJ Maximum and DJ Ashman, as well as an exclusive performance from Skepta himself.
Together, PUMA and Skepta unlock a world where creativity is truly limitless in the new RS campaign.
“Revolutionaries” brings into focus the evolution of RS, expressed through bold colors, modern details, and high-tech accents. Two revolutionaries in their own rights, Skepta and the RS unite in a new way that embraces the future and honors the past. The campaign’s visuals follow the London-based visionary artist as he dismantles and rebuilds the world around him, with the ultimate goal of empowering others, allowing them to master their creativity.
PUMA kicks off its partnership with Skepta and his Big Smoke Corporation, to meaningfully shape music, art, and style culture at PUMA. Inaugurating the collaboration, Skepta becomes the front man of PUMA’s new RS “Revolutionaries” campaign.
