The first collection of products to result from Atelier100’s hyperlocal hothouse programme is unveiled in the brand’s Hammersmith retail space: an eclectic, sustainability-driven, discipline-hopping selection of furniture, fashion, accessories and homewares by some of the most exciting talents in the capital’s creative scene.
The Atelier100 collection represents a bold new vision of production and consumption – a model for the future of making that is rooted in local supply, manufacturing and distribution. Keeping design and production in the immediate area not only dramatically reduces the carbon impact of the making process, but it also helps build local supply chains, strengthen local production networks, and support local economies. Making its debut in a global melting pot of ideas and creativity, London, Atelier100 exists as a proof of concept for this new, sustainable approach to making.
Nurturing creative talent, building creative businesses
The Atelier100 concept was born of a collaboration between two giant Swedish retail brands: H&M and Ingka Group (the largest IKEA franchisee), built on their shared goal to find and nurture emerging local creative talent.
Recognising the benefits of working with creatives who represent diverse skill sets, life experiences and cultural reference points, the two brands came together to develop a programme that could help emerging talent build their businesses, develop sustainable supply chains, and bring innovative, commercially optimised products to market.
Atelier100 launched its pilot mentorship scheme and retail space at Livat Hammersmith in May 2022, bringing together a panel of respected industry experts to select 13 creatives working across a range of disciplines, product categories and aesthetic styles.
Atelier100 Editions – the launch collection
Browse and buy from the launch collection of limited-edition products. Characterised by sustainable design thinking and material ingenuity, and united by the unique ways in which they embody London’s identity, they represent the best of the city’s emerging creative generation.
Thames Clay Vase by Alison Cooke
£125, 30 available
A vase made from London clay excavated from 26 metres below the River Thames, handcrafted in ceramicist and artist Alison Cooke’s West Hampstead studio.
Stainless Steel Tubular Chair by Andu Masebo
£700, 10 available
A curvaceous chair made from stainless steel tubes ordinarily used for car exhaust pipes, designed to celebrate traditionally concealed joinery and welding, cast and finished in Andu Masebo’s Hoxton studio.
Surplus Bag Collection by Clara Chu
L: £375, S: £225, 8 available
A collection of bags and accessories exclusively made from unexpected reclaimed and found objects, ranging from CD cases to toaster components, assembled by hand at Clara Chu’s White City studio.
London Woven Tote Collection by Elna Marie Fortune
£330, 14 available
A seven-piece collection of woven bags that replace the ubiquitous canvas tote, inspired by classic London design and monuments, all handmade on a loom in Elna Marie Fortune’s Holborn studio.
