Exciting Korean-inspired restaurant brand, Grounded Kitchen, is poised for success, as it announces a commitment to open fifty new sites across the UK, creating over 500 jobs in the process.
The Grounded Kitchen reputation for combining punchy flavours with healthy eating has seen the brand grow from one neighbourhood restaurant in Leicester in 2017, to ten successfully operating sites across the UK, to date – including Watford; their first foray into the London commuter belt (pictured).
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Their commitment to roll out another 50 sites will see upwards of a £15 million pound investment in the brand, with franchise partners signing up for up to 25 sites at a time. It is predicted that over 500 jobs could be created as a result.
Ralph Llanwarne, Grounded Kitchen’s Franchise Director, comments: “We’re incredibly excited to be rolling out the Grounded Kitchen experience across the UK and to be working with some fantastic partners on multiple sites. Our focus on delivering fast and healthy, balanced food has really captured the imaginations of those who dine with us and we’re delighted to be able to share that experience with new communities as we expand the Grounded Kitchen family and fanbase.”
He continues; ‘Grounded Kitchen is one of the most exciting franchise opportunities to come to the market in years and this is a rare opportunity to get in on the ground level. We are actively looking to engage with ambitious partners to join us, as we continue the expansion of Grounded Kitchen across the UK. We are particularly interested in experienced partners looking to develop multiple sites with us”.
Such major expansion will give further impetus to their mission to revolutionise the fast-food marketplace by offering its wide range of delicious and nutritious dishes that focus on the growth markets of free-from, flexitarian, veganism, vegetarian and plant-based dietary options.
The concept has natural appeal across multiple, key, high-spending demographics, too: the experience driven, environmentally aware and health-conscious Gen Z and millennials; young professionals who crave new flavours from across the globe; and the highly travelled AB1 demographic who have experienced Korean food overseas and are adventurous in their palates.
Grounded Kitchen’s mantra of ‘Feel Good Food’ is evident in every Korean-inspired, nutrient rich nourish bowl and mouthful: they pride themselves on using quality, natural yet original ingredients that give diners a helping hand towards living a healthier, happier more balanced lifestyle.
Every dish is calorie counted, and many of the healthy, menu staples contribute to more than two of the recommended five-a-day portions of vegetables. Eating well has never been easier. And when you add in one of their signature Quencher drinks, you can hit an extra one of your five a day. How many other fast-food establishments can say that!
All sites feature an open kitchen offering a range of made-to-order Nourish Bowls to make it easy for diners to create a dish that suits their tastebuds – and dietary needs. Nourish bowls consist of fresh vegetables, such as spinach, carrots, beetroot, peppers, avocado, edamame, sweet potato, spring onions, Korean Kimchi and fresh chillies, on a bed of rice infused with a range of intense and authentic marinades.
Diners can tailor their bowl with plenty of vegetarian and vegan options including tofu and tempeh, while meat and fish eaters are kept satisfied with sizzling king prawns, angus beef, wild salmon, or chicken. All meat used is proudly Halal.
Alongside the Nourish Bowls, Grounded Kitchen offer filling SsamBaps and Korean Bao buns, as well as their Quenchers – a range of smoothie-style drinks topped with a delicious mix of desiccated coconut, granola, almonds, strawberries, and blueberries.
With brand values such as ethics, passion, diversity, happiness and meaningful connections, it is in-built into each store’s DNA that they strive to become a genuine part of the community in which each restaurant operates, working with community interest groups, sporting clubs and with key workers. Each store also works with the TooGoodToGo app, which enables them to achieve zero food waste at the end of each day.
