Shehneela Ahmed, Britain’s first British Asian female football agent, was selected by Visa, sponsor of UEFA Women’s EURO 2022TM, at Brentford Community Stadium to present the Player of the Match Award, in recognition of her own contribution to the women’s game in her community.
As part of its commitment to elevating the game while driving excellence, equality and inclusion for women across the whole economy, Visa invited Shehneela Ahmed to present the Player of the Match Award. Ahmed became the first female Muslim football agent in Britain, and is now on a mission to open up the sport to more female players and people from ethnic minorities through her agency, PlatinumFA.
The Player of the Match Award is sponsored by Visa, with its values of inclusion and excellence being at the heart of their support for women’s football. The award is given to the player that demonstrates amazing play, skill or determination within the game.
Shehneela Ahmed commented: “I’m so honoured to have presented Lina Magull with Player of the Match. It’s a really exciting time for women’s football, and this year’s UEFA Women’s EURO 2022™ tournament is providing the women’s game with the spotlight it deserves. I’m very grateful to Visa for giving me a chance to participate!”
Mandy Lamb, Managing Director, UK & Ireland, Visa comments: “We were delighted to have Shehneela Ahmed from PlatinumFA join us at yesterday’s match to present the Player of the Match Award. She has worked tirelessly to advance the sport and uplift women across the country. At Visa, we’re proud to be the first-ever standalone sponsor of UEFA women’s football and to play our part in championing diversity and inclusion, both on and off the pitch. The Player of the Match Award is an important way of celebrating excellence in all parts of our communities.”
Visa is committed to using the full power of its network, brand and financial resources to economically empower women from all walks of life and raise up the communities around them. As part of its sponsorship of UEFA Women’s EURO 2022™, Visa also raise funds at the match for the UEFA Foundation for Children, which works with a range of different local organisations to support children in Ukraine.
For more information about Visa’s sponsorship of the UEFA Women’s EURO 2022™ and initiatives helping women to thrive, visit: https://www.visa.co.uk/about-visa/sponsorships-events/wuefa2022.html
