Gaming Innovation Group (GiG) has signed an agreement with a ‘tier-one retail casino operator’. However, the business is still unnamed.
In the first phase of this deal, GiG is said to provide its full online casino solution to the traditional operator, including its managed services, technical platform, front-end development, gaming content, CRM, compliance, and marketing services. The deal will expand into other verticals beyond online casino at a later date, yet to be determined.
GiG is an award-winning platform provider that is partnered with some of the best online casinos such as bet365, LeoVegas, BetssonGroup, and others. These casinos, and others, including land-based casinos like Grosvenor Casino in Essex, are mostly known for their slot machine titles and the occasional impeccable game of poker and roulette.
The supplier claims that ‘through GiG’s full turnkey managed service solution, the complexity of digitally transforming the retail business online is greatly reduced, whilst at the same time, reducing the operator’s cost of entry.’
The full contract is set to be signed in May or June and will last for three years. The operated will go live with its GiG-powered online product in the second half of 2022 and is expected to see a positive turnaround from Q4 of this year.
GiG chief executive Richard Brown claims that ‘I am extremely excited to partner with a prominent operator within the land-based industry that shares our values on responsible gaming, CSR and passion about the power of embracing digital transformation. We see great potential in the UK, particularly when we can harness ‘brand equity’ and the retail footprint that the partner holds with our omnichannel solutions. We look forward to working closely with their team to maximise their potential through a successful digital transformation and anticipate this to become a significant and high-value client for GiG. This type of deal is directly in our ‘wheelhouse’, helping land-based operators digitally transform and showcase our product in the UK market.’
Earlier this month, GiG also announced that it has completed the takeover of sportsbook supplier Sportnco for €51.3 million. The deal was financed partically by an investment from SkyCity and it also nominated Michael Ahearne as chief executive to GiG’s board of directors.
