Manchester based liqueur and craft spirits company, O’Donnell Moonshine have featured on the latest episode (Episode 8, Series 19) of prime time show, Dragons’ Den.
The episode, which aired on Thursday 24 February, saw Chief Executive Officer at O’Donnell Moonshine, Max Ruether, enter the Den and face business moguls Touker Suleyman, Sara Davies, Deborah Meaden, Peter Jones, Steven Bartlett. While a deal couldn’t be done on the day the Dragons saw huge potential in the brand and predicted strong sales for their products.
After the show, Max Ruether said: “Whilst it was disappointing not to have received investment, it’s important to pick out the positives from my experience on The Den.
“The feedback was really encouraging and tells me that the brand and products are absolutely on the right track.
“It’s certainly not the last you’ll hear of O’Donnell Moonshine. For us it’s only the beginning.”
BRAND BACK STORY
Founded in 2016, O’Donnell Moonshine is a spirits brand which is carving its own, unique path in the UK alcohol industry producing a variety of handmade, flavoured Moonshine.
Inspired by the rebellion and inventiveness of the American prohibition era, where illegal alcohol was produced overnight by moonlight to avoid detection, O’Donnell Moonshine is rebelling against industry norms with a range of natural, wheat-based spirits.
O’Donnell Moonshine isn’t bottled, instead, it’s sold on the shelf in Mason jars, giving it a unique identity. Mason jars were used during prohibition to conceal the contents and avoid suspicion from the authorities – a brand feature which makes O’Donnell Moonshine stand out on any backbar, liquor cabinet, or home bar.
