Supermarket giant Sainsbury’s is selling a brand new Caribbean street-food range from the leading provider of Caribbean food and drink products to the UK.
The Jamaican-inspired Irie Eats authentic street-food range features five different traditional Caribbean meals, from Caribbean Curry to Spicy Jerk Wrap Kits with different degrees of spiciness, as well as a side dish of Rice & Peas.
The meal kits are easy to make in under 25 minutes with authentic ingredients, such as the signature jerk seasoning sourced from trusted Jamaican growers; they simply require the addition of protein (chicken or plant based protein) or vegetables so are perfect for vegetarians and vegans too.
The new street-food range has been created by Grace Foods UK, the number one provider of Caribbean food and drink products to the UK. Grace’s established brands include Grace Jerk Sauces, Seasonings and snacks, Grace tropical drinks, including Tropical Rhythms, coconut water and aloe drinks, the Encona range of hot sauces, Dunn’s River seasonings, and sauces, and Nurishment, nutritionally enriched milk drinks.
Grace Foods UK Brand Manager Giuseppe Vullo said: “To secure a listing in Sainsbury’s will enable the brand to reach a mainstream market. The UK has one of the world’s largest Jamaican diasporas, but recent research has found that almost half of UK consumers who are looking to try a new world food category would opt for Caribbean food, so there is a demand for Caribbean food amongst UK consumers with or without Caribbean heritage.
“The Irie Eats kits give all the ingredients and instructions to quickly and simply create a Caribbean meal, for two or for a family for four, without firing up the barbecue and sourcing and measuring the mix of spices, so there is very little effort involved to achieve that perfect delicious Caribbean flava.
“The Irie Eats range is really versatile, and is proving as popular with students wanting to quickly spice up their food options as it is with parents looking to create a Caribbean meal for the whole family.”
The Irie Eats Spicy Jerk Meal Kits, Irie Eats Caribbean Curry Meal Kits and Irie Eats Crunchy Jerk Kits will be available in Sainsbury’s stores across the UK from 6 March and will retail at £3.50 for each meal kit.
