The Internet and its online tools have brought plenty of advantages to entrepreneurs in Essex and their businesses. From opportunities to work with global talents through remote projects to a wide pool of marketing strategies to suit every type of customer, technology has facilitated it all. For business owners that are ready to move into the international market and expand their services, there is no better time to make the most of digitisation and the following available tools.
Become a Social Media Master
The key to tapping into a global audience is to make use of all the advantages social media can bring to your business. Social media platforms like Instagram, Facebook, YouTube, and TikTok have millions of daily users. Instagram is particularly appealing to brands for advertising, with the UK currently having up to 29 million active accounts. Naturally, this makes Instagram one of the best platforms to attract new customers and to grow your business.
If you haven’t already worked on your social media presence, it is time to start doing so. However, don’t try to do too much at the same time, because social media requires a lot of work. From the stages of inception all the way through to maintenance, strong social media platforms are regularly updated with tailored content that optimises outreach and resonance with users.
Therefore, it would probably be a good bet to start with the platforms that are most sought after and inform potential customers of your products and services. To aid this appeal, come up with special offers as well or get in touch with influencers in the local area that may want to promote your products on their profiles. In the modern era, influencers wield a lot of power and their testimonials will go a long way in boosting the credibility of your brand and its services/products.
Learn Your Way Around SEO
SEO or Search Engine Optimisation is a tool that has confused many business owners, but, once you understand how it works, you will realise it is not that difficult. SEO is one of the most popular forms of online marketing and it ensures that your business is visible on the Internet when people search for your company. If done right, your business can also come up when people search for certain keywords.
For example, let’s say you are a company that sells sustainable bamboo toothbrushes. To have your website as one of the top results when people search for ‘bamboo toothbrush’, you must ensure that your website utilises keywords in an authentic manner so that Google can pick it up. There are plenty of tutorials on YouTube on how to maximise your SEO potential, but, if you don’t have the time, you can get an SEO browser plugin or employ a professional to do it for you.
Stay on Top of Reviews
The reputation of your business is crucial when deciding to expand to an international market. Potential new customers will check your past reviews, so you need to ensure your services are of the highest quality and they are being regarded as so. For example, before eating out at a new restaurant, many people will check the place’s reviews on platforms like TripAdvisor or Yelp. Everyone values their time and money and they will not waste either on a business with mediocre reviews.
A prime example of an industry that is being transparent about its services is online casinos. Consider how, for example, there are plenty of review websites that allow players to check out ranked lists of the best UK slot sites and their offers. This helps customers decide on what is the best option for what they are looking for. Online casinos are also open about their available bonuses and promotions, which can convince people to choose one over another. This is a good strategy that perhaps businesses from other industries should apply to have an advantage over the competition.
New opportunities for businesses are emerging with each new technology that is finding its place in the vast Internet. Recently, the launch of the Metaverse has created a new channel for businesses to promote their services. Although it is a disruptive technology, just like social media was when it first launched, the ones that will take advantage of it from the beginning will have only to gain. Big tech companies have already developed a Metaverse presence and businesses that are on the look for the next big opportunity, should start looking into it.
