The creative forces behind award-winning, Internationally acclaimed wine brand Most Wanted Wines are launching the very first Most Wanted Collective. The Collective consists of 5 diverse artists that have been given 5 wine labels as a canvas to express themselves freely. All with the aim to celebrate diversity and open up conversations around gender, race, accessibility and inclusivity – something Most Wanted Wines feel incredibly passionate about.
Most Wanted has been on the art scene for years through a series of unique collaborations including Art Battle Manchester and Cheltenham Paint Festival. They also contribute a monthly donation to Creative Debuts’ Black Artist Grant – a no-strings-attached financial offering supporting people from minority ethnic backgrounds who are systematically under-supported within the arts.
The Most Wanted Collective consists of Most Wanted Cabernet Sauvignon, Most Wanted Chardonnay, Most Wanted Malbec, Most Wanted Pinot Grigio and Most Wanted Shiraz; each labelled with a story from 1 of its 5 artists. These artists are:
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London based street artist, Jelly J
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Acclaimed street artist duo, Nomad Clan
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Uplifting Illustrator, Dorcas Magbadelo
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Contemporary fine artist/painter, Chris Hawkes
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DJ / rapper / fashion designer / illustrator, Pete Obsolete
Most Wanted Wines will also be releasing a series of short films, exclusively accessed via a QR code on each bottle. It’s a chance for customers to get closer to the artists, discovering their stories and truth from the makers themselves.
Rachel Archer, Marketing Director at Most Wanted Wines comments, “It’s impossible to ignore the cultural movements circulating globally around diversity and we wanted to show our support by launching The Most Wanted Collective. As a brand, we believe in inclusivity, celebrating identity and breaking down barriers within the wine and creative industries, which is what this campaign does. We are giving these artists a platform to freely tell their story on our labels – without labels.”
The Collective will launch in selected retailers on 1st February 2022
