Celebrity favourite and the UK’s go-to destination for lingerie, swimwear and nightwear, Boux Avenue, launches an exciting loungewear collection in collaboration with Zara McDermott.
The Zara Mcdermott X Boux Avenue collection features a range of gorgeous Summer loungewear pieces designed to bring equal measures of style and comfort to the everyday. Shot on an iphone, this latest campaign from the brand reflects their digital first mentality.
Each piece from the edit, selected by Zara, aims to help customers to look and feel fabulous through super-soft fabrics and textured knits that are perfect for lounging in style. The collection features the Lyla set, designed in a luxurious comfy rib in a range of flared pants, cycling shorts and tank tops. The premium mid weight jersey Mila is a key style within the range and comes with a sueded finish and is available in multiple shades. Another of Zara’s favourites is the Lillie range which comes in a lightweight waffle knit as well as the new luxe, ultra-soft velour collection which is perfect for leveling up your lounge look.
Complementing this deliciously soft and luxurious capsule collection is the beautiful colour palette of Rose pink, Grey marl, Ivory and Oatmeal. Designed to be mix-and-matched and styled to the individual, find trend-led separates, one-piece essentials and minimal must-have sets.
Hind Palmer, Chief Marketing Officer at Boux Avenue comments: “Following on from a fabulous year of working with Zara, we are super excited to bring to our Boux Avenue community her first collection this summer with Boux. Zara’s shared values and synchronicities with both the brand and our community, make her the perfect ambassador for our latest Boux Lounge collection, which offers our customers a versatile chic and casual edit, helping everyone to find confidence in comfort.”
Zara Mcdermott comments,
“I am so excited to be collaborating with Boux Avenue on my very own “Zara Loves” edit. I live in loungewear every day, so I know I’m going to be spending so much of my time wearing these gorgeous pieces. Comfort is absolutely key, but I like to make sure I also feel & look cute too. These pieces give me the best of both worlds!”
Boux Lounge merges style staples, quality and trend-led designs to elevate everyday basics, designed around each customer’s lifestyles, for them to feel their best. Achieve next-level comfort and style with the Zara Mcdermott X Boux Avenue lounge collection.
