Are Subscriptions an Ideal Gifting Option?

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Sometimes, picking out presents can be hard. Even if you know someone well, it’s not always easy to gauge what they’d like, especially if they’re slightly fussy. Just as difficult to buy for are the impulse purchasers, who treat themselves to anything they need as and when they fancy it.

The obvious solution is to give these tricky individuals some money in a card, but as gifts go, cash can feel a little impersonal. So, what do you choose for someone who’s really hard to pick a present for? The answer is variety and lots of it!

That’s why an increasing number of people are turning to subscriptions, giving the pickiest recipients the sort of choice they crave. Whether it’s Spotify, Disney+, Netflix, Amazon, or something completely different, it’s a gift that’s at once thoughtful yet easily adapted to the individual.

If you’re thinking of using this idea for someone special to you, here’s our guide on getting it right.

Think about how they spend their time

When you’re stuck for ideas on what to buy someone, it can be quite stressful, but subscriptions are an option that’s often underutilised. Providing access to a specific service, they’re thoughtful without being overly niche.

However, there are an awful lot of them out there, so how do you choose the right one for your recipient? The best way to go about it is simple: pay attention to how they spend their time. If you have someone who’s into their music, purchase them a subscription to Spotify; if they’re super invested in TV shows, on the other hand, Netflix and Amazon are obvious candidates.

Equally, if you’d prefer something slightly more unique to them, magazine, book, beauty box, and even houseplant subscriptions can work well, providing plenty of reading materials on their favourite topics and/or lots of different items they’ll enjoy.

Trial what’s on offer

While this isn’t an option for every subscription out there, we’d also recommend trialling what’s on offer if you can. This is a great way to get a feel for the gift you’re giving, and lots of these services do offer a month free before you commit.

The casino industry provides a useful example of how it works. Let’s try to understand what free spins is as a concept, so you can get to grips with the utility of this. Essentially, these allow you to test a provider’s products without putting down a bonus, so players can get a feel for what’s on offer before they commit financially. This means no nasty surprises and that you know in advance if it’s not what you’re looking for.

The same sort of construct is available from most reputable subscription services, from Spotify through to Netflix, and is a good sign that the provider has full confidence in its products and the likelihood of your recipient enjoying them.

Take advantage of promotions

As we mentioned at the start of this article, subscriptions can make great gifting options, but depending on the package you choose, they can be costly. That’s why it’s useful to keep an eye out for promotions, and with Black Friday and Christmas both looming, you’re likely to see a lot of these. With this in mind, you might want to hold off on purchasing until you see an offer that makes it worthwhile.

When it comes to choosing a thoughtful yet flexible present, subscription services are a great idea. Why not search online to see if you can find one to suit your lucky recipient?

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