Hailing from Manchester UK, women’s footwear and accessory brand EGO has teamed up with global fashion influencer Molly-Mae Hague. The new 10 piece Edit promises style and sophistication and launched on 16th June 2020 at www.ego.co.uk/molly-mae-x-ego.html
Inspired by Molly-Mae’s stylish aesthetic, the highly anticipated Edit marries luxe and lounge, designed for mastering day to night dressing. Molly-Mae opted for understated but power-house looks, pairing her new footwear with chic tailoring, sports-luxe leathers and cosy knits. The carefully curated Edit consists of classic silhouette shapes including woven mules, embellished boots and sexy stilettos in a neutral colour palette of white, nude and black.
The exclusive new campaign was shot in a stunning industrial warehouse in Manchester, boasting polished white walls, high ceilings and rustic furnishing. Molly-Mae wore her blonde tresses in loose waves for some of her looks and switched to her signature power pony for dramatic impact.
For one look, the YouTube sensation wowed in a sleek black catsuit styled with white square toe stilettos and matching handbag, for another she donned an off-duty trench coat with black curved mules and statement sunglasses. Other shoe looks included nude ruffled mules, embellished sock boots, woven peep toe styles and strappy pyramid heels.
The show-stopper heel of the Molly-Mae X EGO collection is undoubtedly the thigh-high nude boots with diamante mesh detailing which she wore with a black tailored jacket and shorts.
Molly-Mae said of her collection: “I’m really excited to team up with EGO! We have worked really hard to create a collection which felt wearable, fashion forward and reflective of my style. I have a LOT of shoes and when collaborating with EGO to create my own collection I wanted to make statement pieces as well as keeping it simple with heels that can be worn from day to night. My favourite pair is definitely the thigh high sparkly nude boots. It feels so good to be able to share with you all what I have been working on for the last few months and I hope that my new shoe collection gives people confidence like it does for me. I can’t wait for you all to be able to shop!”
Molly-Mae celebrated her collaboration with a low-key launch at home with beau Tommy Fury surrounded by shoes, personalised balloons and a beautiful two-tiered cake; she did however make sure that her friends all received a stunning bespoke gift box which included a pair of heels from her Edit and an array of other presents. Other celebs including Maura Higgins, Ellie Brown, Amber Rose Gill, Anna Vakili, Olivia Attwood, Siannise Fudge, Demi Jones, Olivia Bowen and more were seen smashing a ‘Molly-Mae X EGO’ chocolate slab on social media in support.
