The team at Camden Town Brewery are excited for the return of pubs, but they know there’s still lots of challenges ahead. After a rough few months of change and uncertainty, Camden Town Brewery want to help pubs get pouring again, with what they do best – fresh beer.
They have done so by introducing – To The Pub American Pale Ale; their new one-off beer, brewed to support and celebrate the industry we love most at its time in need.
When pubs reopen Camden Town Brewery will be giving 260,000 pints of To the Pub to customers for free, so they can get more cash in the till with every pint sold. Beer drinkers can show their support by enjoying a fresh pint of To The Pub at their local participating pub.
To The Pub is a double dry-hopped American Pale Ale, unfiltered and brewed with clean Cali ale yeast. We added Simcoe Cyro hops and new experimental hop, Idaho 7, later in the brewing process by double-dry hopping to get those big, resiny stone fruit flavours true to the style.
Jasper Cuppaidge, Founder of Camden Town Brewery says: “Never would I have thought that the industry that’s brought me so much, would need so much help to survive. It needs all of us, from brewers to beer drinkers, to help this industry get back to stable ground. By drinking To The Pub, whether it’s a 6-pack ordered online, a can you picked up at the shop, or enjoying as a pint in the pub, you’ll be giving back to the Hospitality Industry when they need it most.”
“Following the success of our Heroes Thank You Lager, recently launched to support healthcare frontline workers, we are excited to create another movement and use our fresh beer as a force for good to support another great cause, this time around the hospitality industry.
“So, if like us, you ready to celebrate going back ‘to the pub’, then let’s cheers to the pub with a 6-pack to support the industry.”
