For many artists, DJs, nightclubs and festivals, live events are often the majority of their income, if not the entirety. As we enter a new COVID-19 reality with music events cancelled around the world, many of these artists and institutions now face an extremely challenging financial situation.
Today Mixcloud are unveiling “Mixcloud LIVE” – the first music focused solution to enable audio creators to live stream, immediately archive the audio (coming soon), and generate income – all via a legal and licensed platform.
Known as the leading service for creators to upload DJ mixes, radio shows and long-form audio, Mixcloud has built a solid reputation as a safe and licensed platform. From David Byrne’s radio show to DJ mixes from Erykah Badu, listeners can find millions of hand-crafted shows on the platform.
The new live streaming tier has been integrated from the start with Mixcloud’s SELECT program. Launched last year, the program enables creators to earn an income directly from fans who support their channel for a small monthly contribution.
In response to the corona crisis, Mixcloud is pushing a New Systems initiative this quarter that helps audio creators build a more sustainable future. This includes waiving their fees on SELECT and for a limited time offering extended 90 day trials of Mixcloud PRO for any new joiners.
“We hope that Mixcloud LIVE brings a little more fun – and maybe some dancing – into your home. Particularly at this time when the world is socially distant, and we all need to feel a bit closer. In addition, we are very focused on helping creators generate more income directly from their fans via their live streams” said Cofounder Nico Perez.
The new live functionality is available now for all PRO members and works with all major streaming tools such as OBS, Wirecast, etc.
