iwoca, the UK’s fastest growing small business lender, today surprised commuters at Manchester Piccadilly station with a flash mob-style juggling performance to illustrate the daily hassles facing the owners of Britain’s 5.6 million small businesses, especially at a time of great uncertainty caused in part by a directionless Brexit.
Appearing amongst a surprised crowd in Manchester Piccadilly station, a performer juggled an ever-increasing number of balls thrown at him from all directions, in a visual metaphor of the daily hassles and chores managed by small business owners.
iwoca was inspired to create the spectacle off the back of a recent YouGov survey of over 1,000 small business decision-makers commissioned by the fintech lender, which found that nearly three in five (57 percent) identified juggling as the circus act that best describes their personal experience of running a small business.
The survey found that in the East of England, more than a fifth (22 percent) of small business decision-makers identified sales as their biggest hassle, higher than the nationwide figure at 14 percent.
When it came to their perception of taking out a business loan from a bank, nearly one-in-five (19 percent) of those that had done so in the East likened the process to making an urgent visit to a messy public toilet, which was twice the nationwide total at close to one-in-10 (9 percent).
