Social enterprise, CLARITY-The Soap Cọ has announced the launch of BECỌ, a sister brand to The Soap Cọ.
There has never been more demand for products which are better for society, better for the environment, and are just better for the people who buy them. BECỌ ticks all three boxes, meaning more consumers than ever before will be able to purchase without compromise. BECỌ hits supermarket shelves across the UK from July onwards. Just think: If every household in the UK used BECỌ in their bathrooms, BECỌ would create nearly 45,000 new jobs for people with disabilities.
CLARITY-The Soap Cọ, the charity behind BECỌ creates over 10,000 days of employment every year for its staff – 80% of whom are visually impaired, disabled or disadvantaged. Its ambition, with the launch of this feel good and playful brand, is to generate 2,000 days of employment in 2018, enabling ever more people to have a positive impact on the world around them through their consumer choices.
The new BECỌ products consist of a 250ml vegan, eco-foaming hand wash which saves 88 litres of water per bottle compared to liquid hand wash; and a 97% organic, vegan, 100g triple-milled bar soap in three planet-friendly and eco-certified fragrances: Honey Blossom, Spring Meadow and Wild Berries. The eco benefits go far beyond this. Each bottle of foaming hand wash lasts 2.5 times longer than a liquid hand wash, meaning less plastic waste. The organic bar soap is also made with ingredients that have not been produced with herbicides, chemical fertilizers, or pesticides.
Every product bears the names of three different team members involved in BECỌ’s creation – from product development through to customer services. Like Abhi, whose name appears on the Wild Berries foaming hand wash. Blind at the age of 14 following an accident, he manually feeds BECỌ bottles onto the production line, ensuring there are no dents or scratches on its surface. Or Nic in the customer services team, who has learning difficulties and Noonan Syndrome. He says: “I’m thrilled to be recognised and to show that I don’t have to hide myself and my disability.”
BECỌ is in store in Waitrose, and will be in Sainsbury’s stores from late July. Bottles sell at £4/250ml and bars sell at £3/100g. More exciting news to come!
