Shop Norfolk, an innovative loyalty scheme pilot from the University of East Anglia (UEA) is being launched on Norfolk Day to help bring the quality of Norfolk produce to the attention of the region’s shoppers, giving them greater incentive to buy local.
Ten independent retailers from across Norfolk will be taking part in the six month pilot project organised by UEA, offering their shoppers free Norfolk produce as consumers build up loyalty points.
The Shop Norfolk Loyalty Scheme pilot will see shoppers being offered the chance to build up Norfolk loyalty points at 10 independent retailers. Once shoppers have reached a set number of loyalty points they will be given the chance to swap the points for a free Norfolk product.
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