THE ideal beach for Brits from the east of England is a constant 26C, bans salesmen, comes with free Wi-Fi, has parasols fitted with phone chargers and MUST be a location that looks good on Instagram.
New research shows 58% of Brits from the east of England go on a beach holiday once a year with more blokes (70%) loving a beach holiday than women (54%) – and when a quarter of Millennials hit the beach they spend over FIVE HOURS a day updating their social media profiles
But the reality of a holiday by the sea means beach-going Brits from the east of England have a range of beach bugbears, including sand getting into your food and phone, other people invading your territory and having nowhere to store your valuables.
A guide to combating Brits’ beach nightmares that shows why you should never head to the sea without a nappy, talcum powder and a fitted bedsheet
A survey for Travel Republic’s beach hacks website – https://travelrepublic.co.uk/a/beach-hacks/ – by Atomik Research shows:
• Fifty-eight per cent of Brits from the East Midlands go on a beach holiday at least once a year, with 31% going just once a year, 10% going twice a year and 7% every other month
• More men (70%) than women (54%) say a beach holiday is their favourite break and just over half (52%) of adults from the east of England say they prefer a beach vacation over a city break
• Over a quarter (26%) of Brits from the east of England visit the beach because it reminds them of childhood holidays and spend an average of 3.8 hours per day on the sand
• A quarter (23%) of Millennials aged 24-35 say they spend more than five hours on social media on the beach – and a third (35%) say free Wi-Fi makes the perfect beach
The survey shows that, while 23% of Millennials aged 25-34 spend five hours updating social media on the beach, the average for this age group is three hours – twice as much as the average for 18-24-year-olds (1.9 hours) and 35-44-year-olds (1.6 hours).
And men on average spend twice as long as women on social media when on the beach, with blokes spending two hours updating their profile compared to one hour for women.
