Inside Tesco’s “Everyone’s Welcome” Christmas campaign

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Tesco has launched its 2017 Christmas campaign with the first of five television adverts airing on ITV last night. This year, the retailer will be celebrating the different ways millions of UK shoppers enjoy Christmas, and how great food sits at the heart of it all. It will also provide lots of little helps for customers during the fun and frantic festive period.

The campaign, which kicked off over the weekend, features Tesco’s fantastic range of turkey. Tesco are also proud to be offering their finest* Narragansett turkey which won the award for top Christmas turkey in the recent BBC Good Food awards.

Tesco will donate £1 for every fresh turkey bought instore or online, shared between its food charity partners FareShare and The Trussell Trust to help people in need over the festive period.

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