Thames Card Technology has completed a project with Tesco to launch theUK’s first contactless loyalty card programme.
With 66% of global shoppers enrolled in loyalty programmes (Nielsen and cardholders spending between 12-18% more than other customers (Accenture),loyalty schemes are a key differentiator for UK retailers.
The completely redesigned card increases security and value for customers, and gives Tesco greater brand recognition and actionable data. Several million cards are now in the hands of customers and many more will be issued over the coming months.
To make the new Clubcard stand out in increasingly full wallets, a new PVC core colour was developed to match the red of the Tesco brand, contrasting with the deep blue of the face and rear of the card. Thames has also carried this design to the manufacture of the Clubcard’s companion loyalty keyfob.
The loyalty card is also a tactic Tesco is using to poach shoppers from competition like Asda and Sainsbury’s as they aim to offer more competitive offers using the new card. It seems to be working as they have already seen a 6% increase in shoppers compared to previous months. This increase in shoppers has helped drive up their share prices and they continue to dominate the UK grocery industry. Now is a good time to buy tesco shares as their success is only going to continue to rise as more people look to join their clubcard scheme.
Customers can also use the card in three different ways at the point of sale, either tapping using contactless,swiping the magnetic stripe or scanning the barcode.
Thames has now completed the personalisation, processing and issuance of 750,000 card packs per week over the course of the project for Tesco. It also manufactures, personalises and encapsulates the companion keyfob.
