The ‘Little Helps to Healthier Living’ campaign, running throughout May, will provide helpful ‘little swaps’, many of which have lower sugar, fat or salt than the regular alternatives amongst other benefits.
The campaign is part of Tesco’s continued commitment to making it easier for customers and colleagues to live more healthily. It has already removed over 8,000 tonnes of sugar, fat and salt across a range of 2,000 products including breakfast cereals, yoghurts, and ready meals through the ongoing reformulation of its own label products.
Tesco will be working with its three health charity partners, the British Heart Foundation, Cancer Research UK and Diabetes UK throughout the campaign. In May, Tesco colleagues are aiming to move a million miles to support these charities, in the Tesco Million Mile Challenge. Tesco will match each mile with £1, up to a total donation of £1 million.
Matt Davies CEO for UK and ROI said,
“Our ‘Little Helps to Healthier Living’ campaign marks the first time we’ve brought together such a comprehensive programme of offers and initiatives for both customers and colleagues.
“With millions of customers across the UK shopping with us every week and more than 300,000 colleagues working in our stores, centres and offices, we have a unique opportunity to help people make healthier choices.
