The next big thing in fundraising is here, and you don’t need to part with any cash to make a difference
Cafédirect Producers’ Foundation is calling on slacktivists of the world to unite to help raise money for farmers in Africa, with just a couple of clicks, and without asking them for a single penny!
#OneBigTweet is a revolutionary new cashless charity campaign which is all about harnessing the power of social influence and asks individuals to donate their Twitter following rather than any cash.
The aim is to grow a community of supporters so big that it can be auctioned off to raise funds for Cafédirect Producers’ Foundation projects in Africa and Latin America, to a buyer who will have the one-time opportunity to send the #OneBigTweet to this total audience.
The more followers donated for free by the public, the greater the potential reach and the greater the value of the tweet to potential buyers.
When sold, the #OneBigTweet will be automatically retweeted by everyone who has donated their followers. For the buyer, it’s the equivalent of purchasing Twitter advertising but instead of paying the platform, the money is going directly to helping farmers in Africa and Latin America.
#OneBigTweet currently has 7.9 million followers donated and is valued at $118k but that number is on the rise.
It only takes 3 Simple Steps:
Visit Onebigtweet.com
Click Donate
That’s it. It takes about 2 seconds, but the warm glow of doing good will probably last all day…
