Channel 4, in partnership with frozen food experts Iceland and their media agency the7stars, has commissioned brand new cookery show Eat the Week with Iceland, presented by well-known TV chef Simon Rimmer
Each episode will see Simon reveal how to cook recipes that will make mealtimes fun again for families, while demonstrating how to reduce waste and save time with help from frozen food.
Whether viewers are bored of meatball Mondays and stir fry Fridays, or have a house full of hungry teenagers, the series will be full of hints, tips and hacks for the busiest families.
Nick Canning, Joint Managing Director of Iceland, said: “Iceland is well known for our range of traditional frozen meals, but what isn’t known by many is just how much we’ve evolved over the years. Today our ranges include surprising frozen lines and fantastic fresh foods. We want Eat the Week with Iceland to showcase our food so consumers see Iceland as destination for great-tasting food that offers choice and value – whether that’s scratch cooking ingredients or prepared meal solutions. “
