The Tory Burch Foundation of yesterday announced the launch of a global campaign, #EmbraceAmbition, to encourage women to embrace ambition.
The initiative kicked off to coincide with International Women’s Day. Inspired by Tory’s personal experience as a woman and entrepreneur, the campaign aims to address the double standard that exists around ambition, which is often seen as a great attribute in men and as a negative one in women.
A cornerstone of the campaign is a video PSA celebrating ambition, created with Laird+Partners. The PSA features celebrities and leaders from diverse industries including entertainment (Gwyneth Paltrow, Julianne Moore, Kerry Washington, Chris Pine, Reese Witherspoon), fashion (Anna Wintour), sports (Billie Jean King, Gabby Douglas, Laila Ali), business (Eric Schmidt, Sheryl Sandberg), philanthropy (Melinda Gates) and more.
Forty years since the modern women’s rights movement began, the numbers associated with women’s parity in the workplace are still appallingly low. Only four percent of Fortune 500 CEOs are women and women hold less than 20 percent of board seats. In government, women comprise about 19 percent of Congress and account for less than 10 percent of national leaders globally.
