The popular Smurfs characters are encouraging children, young people and adults to make the world happier, more peaceful, equitable and healthy with a campaign launched today by the United Nations, UNICEF, and the United Nations Foundation.
The “Small Smurfs Big Goals” campaign is designed to encourage everyone to learn about and support the 17 Sustainable Development Goals which were agreed on by all 193 member countries of the United Nations in 2015. It kicks off with the launch of a Public Service Announcement video inspiring viewers to champion the Goals, which include ending extreme poverty, protecting the planet and giving everyone the chance to enjoy peace and prosperity.
The public can also join “Team Smurfs” by visiting the SmallSmurfsBigGoals.com website to find out how they can contribute to achieving the Goals; discover which goals are best suited to their interests; raise their voices for a better world for all; and share information, ideas and images on social media.
“The entertainment industry moves the hearts and minds of people of all ages, and the UN thanks our friends at Sony Pictures Animation and the Smurfs for this creative effort to mobilize support for the Sustainable Development Goals,” said Maher Nasser, Director of the Outreach Division in the United Nations Department of Public Information.
“We hope this campaign will motivate millions of young people and their families to do their part to end poverty, reduce inequality, and protect our planet – three key aspects that will lead to the well-being and happiness of all people.”
